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52nd Senate: TV Campaign Ads September 7, 2006

Posted by j-dub in Local, Politics.
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So far I’ve seen 2 ads for Judy Myers and Mike Frerichs for State Senator in the 52nd District.

Here are my thoughts (as a voter):

Judy Myers Ad: Visually unappealing, just old pictures and a voice over. However, her message was specifically targeted towards the voters on her key “issues”.

Mike Frerichs Ad: More visually appealing than Judy’s ad, with photographs of Mike with family, a graduation picture (college, I think), and a current photo of him at work. But, the message was more of a background/highlight reel of Mike’s career.

The only reason I mentioned the part about “visually appealing” is because that IS important with TV or print ads. You need to catch a person’s eye or else they’ll probably change the channel or throw the flier away. Obviously, political types will watch the ad regardless. However, those who aren’t as involved will probably lose interest.

Judy’s ad was disappointing because all she ever talks about is her time in the Senate from 97-2002. I keep wondering if she’s really interested in this race or if she’s a relic who the Republicans are trying to throw back in the saddle for lack of a better candidate. I just don’t see Judy as an actual person, it’s like she’s invisible. I hear all sorts of things from her campaign people, but never from her.

Mike’s ad was a “highlight reel” of his career. While I liked getting to learn about his background and see pictures of his family, etc; I didn’t get a whole lot of information about the “issues” from his ad. I got mostly background information. Mike’s ad(s) can be effective if he follows it up with another ad which focuses specifically on the issues. Then you get the whole picture (background info, issues info, etc).

Overall, I thought the first round of ads was a tie. Judy’s ad had more content on the “issues”, which in the end is more important. She just needs to come out of her cave and become more visible in this campaign. Mike needs to make sure we hear about the “issues”, and get less “highlight” material. It would also be nice to see more of the candidates in person, or actually have them talking to the camera in the ads (like Blagojevich’s recent ethanol ad).

Tell me what you thought of the first round of TV spots…

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Comments»

1. IlliniPundit.com » Blog Archive » Thoughts on 52nd District TV Ads - September 8, 2006

[…] J-Dub has his analysis here. Overall, I thought the first round of ads was a tie. Judy’s ad had more content on the “issues”, which in the end is more important. She just needs to come out of her cave and become more visible in this campaign. Mike needs to make sure we hear about the “issues”, and get less “highlight” material. It would also be nice to see more of the candidates in person, or actually have them talking to the camera in the ads (like Blagojevich’s recent ethanol ad). […]

2. TV ads begin in 52nd State Senate District race at The TPS Report - by Kiyoshi Martinez - September 8, 2006

[…] I was just able to finally watch both advertisements for 52nd District State Senate candidates Mike Frerichs and Judy Myers. J-Dub has his own commentary and now IlliniPundit has a discussion thread on the topic (and a prior one when Myers’ ad debuted). I’m a bit hesitant to give my opinion on these ads, as I don’t want it to be confused with my support of a candidate. Please note: this isn’t an analysis of the issues or stances. With that said, from a critical advertising standpoint and after carefully watching both ads several times, I’ve got to hand the first round to Frerichs. […]


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