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Negative Campaign Ads October 31, 2006

Posted by j-dub in Local, National, Politics.
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Read this article from the AP.
Here are my favorite bits:

So far this campaign, the political parties have exposed voters to nearly $160 million in ads attacking congressional candidates. How much spent painting a positive image? About $17 million.

The message ingrained in such a disparity in numbers: Don’t vote for a candidate; vote against the opponent.

At this point, Republicans have spent $87.5 million to oppose candidates and Democrats have spent $72.6 million. But the edge on negativity, according to independent analyses of the ads, goes to the GOP.

“Negative ads only work in two situations — when you are incredibly desperate or when you’re incredibly close to the end,” said Ray Seidelman, a professor of politics at Sarah Lawrence College who has studied political advertising and voter turnout.

I’m sure most of you can relate to this story.  Every person I’ve talked to about the 52nd Ads is ill over all the negative talk.  I guess I can’t figure out why campaign managers/staffers don’t get it.  I mean, 99% of people hate the negative ads, so why run them?  Cause your candidate stinks?  You’ve got nothing else to talk about?  Or do they really work?

I’ve got my opinions, for local and national races, what about you?

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